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- Ho Chi Minh City which is the economic engine of Vietnam's growth and its largest urban center, is in the vanguard of adopting Western brands and luxury goods including Gucci, Prada, Rolls Royce and Bentley
- The HCMC property market is characterized by a severe supply-demand imbalance of low supply of housing versus high demand
- As of Q3 2007 a total of only 15,000 new units available for a city with a population of approximately 8 million
- Only 27% of the population living in the core urban centers of Ho Chi Minh City and Hanoi. The urban population of Ho Chi Minh City is expected to double over the next 10 years.
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